OP℮N PROXY

Welcome

to the

Intervention

Why does the value of
user experience lie in its
ease?





We heard users like sheep —

they walk to where
we send them,

look to where
we point them.







Did they make a purchase?



Did we succeed in gaining some form of monetary value from their journey?


If not, make it more efficient,
and then do it again.





Over and over, we continue refining these capitalistic driven paths and for what?





Our digital spaces are
void of any and all personality.






There is no more voice.


There is no experience.







The internet has become a collection of neatly laid out boxes, each assortment just as dull as the other.

We Skip Between Websites To The Same Rhythm As The Last



Their tune playing on our continuous need for instant gratification; each new instance leading to a
heavier dose than the previous.






With each shot, we are

observed,
assessed.



Then, another drop is added to the data pool of us.







Have you noticed
them following you?





Those same advertisements

creeping

up no matter which
corner you turn?







Is that what you want to see?









Do they understand you?

Do they really know you?









Our data is passed around like sloppy seconds

from one company to the next






They pretend as if they
know us
no





They pretend as if they
know us
more than us





With all this supposed knowledge of humanity, why does my laptop radiate more warmth than the internet?





I remember when
the internet had a personality




...a voice



You could feel a
connection between creator and user.





Each creation felt like an insight into the designer -

t h e i r l o v e s & d e s i r e s










t h e i r q u i r k s & i m p e r f e c t i o n s







We are the most connected we have ever been yet the most







isolated








Journeying through digital spaces does not ignite


excitement

pride

determination

anger

lust



The experience is

nothing











It's numbing.








It does not shock me that creatives shy away from this space. Those of us here yearn for the child-like spirit of the early years. There was no entitlement or elitism - just the pure excitement of creation.

Yet, it is in these times that we need that excitement more than ever before. We have lost the creatives voice in the dull hum of this
corporate landscape. We need those who are willing to bring personality back to the web.



The internet needs you.



Join the

Intervention